A quick resume of things said and showed at the developers conference last week:
- Facebook launches a platform, as always, to develop its Camera Effects allowing brands and companies to freely develop its owns. As I see it: Tactically: as always, a way of making a service grow faster. The completely opposite approach that took Snapchat when they closed it in 2015. Strategically: part of their endless quest of fighting boredom by users while creating opportunities for advertisers, content creators and developers. What I understand when speaking about Citizen Journey.
- Facebook Spaces. A new way to connect with friends In VR. Video here. As some pointed it “a new Second Life” We will see. For me, same as an approach as previous bullet.
- Group payments in Messenger. A new approach by FB to intermediating money use. Video here. As Google is trying for long.
- Udacity will help Facebook boost its Developer Circles strategy Developer Circles is Facebook’s community-driven initiative for engaging with and training developers. Extended enterprise and so… In the same strategic line, they are opensourcing their Android framework
- New integrations with Workplace by Facebook. the company announced integrations with Box, Microsoft, Dropbox and Quip/Salesforce
- They are working with Github in expanding their delegated account recovery. Yes, allowing Facebook to take a role in end user security experience on services that are not Facebook based, as email does today.
- They are working on computer-brain interfaces: “explained to conference attendees that the goal is to eventually allow people to type at 100 words per minute, 5X faster than typing on a phone, with just your mind. Eventually, brain-computer interfaces could let people control augmented reality and virtual reality experiences with their mind instead of a screen or controller” They have created an specific ethics boards to lead this area.
Others:
- Offline mode for IG. For emerging markets, I guess. As with free-basics and their project on allowing data transfer within radio spectrum (as they also updated last week)
- 360 videos evolution: Making them more ux friendly and selling their own cams to boost available content.
So:
- New ways of keeping users engaged: type of contents and user experience. (VR, 360, Brain research)
- New ways of maturing markets.
- New ways of looking for help in doing so.
- New efforts, for me the real news, in exploring how to become more relevant to other needs. (money transfer and online security)
No comments yet.